WRITING EXPERIENCE AND SPECIALTIES

Mint Writing has health care, e-commerce, business, finance, and media content writing experience.

FINANCE

Aileen has written extensively about entrepreneurship. During the COVID pandemic, she directed digital communications at New York Women in Business. She also founded and contributed to the NYWIB.org blog. Other experience includes writing about equity trading and risk assessment for private and financial services companies.

HEALTH CARE

Aileen has created nationwide campaigns for the biggest names in pharmaceuticals including Johnson & Johnson, Pfizer, and Merk. In her position as Associate Creative Director for CVS Health Company, Healthagen, Aileen also gained experience writing for biomedical companies and Aetna insurance. Other health care copywriting experience includes work in medical training, alternative and complementary health care, and science education.

E-COMMERCE

Experience in creating e-commerce content includes writing for:

  • Mobile marketplace app
  • Websites for specialty product sellers
  • Campaign marketing for luxury goods makers

MEDIA

Aileen has a deep understanding of story structures and interview techniques from years of working in television and film. She’s been an editor and producer for HBO, ABC, CBS, CNN, and others. She has collaborated on the writing of documentaries featured on CBS News, TruTV, and MSNBC. Her experience ranges from crafting real people stories and news to on-air and online advertising scripts.

Mint mission statement:

Explain how every business is special.

The Mint Writing goal is to give every business the opportunity to tell its story. It isn’t easy to look at your business from the inside out. Established brands can become insulated behind a wall of expert-speak. Years roll by and a successful business may not have website content that reflects who they are today…or that speaks to the customers of tomorrow. Mint Writing provides companies writing services that open communications to reach new customers and reinforce long-lasting customer relationships.

Aileen-Ghee-Mint Writing

Who is behind mint

Aileen Ghee is an award-winning storyteller and digital communicator. She was born in New York City in the famous film backdrop neighborhood of Greenwich Village. Aileen spent half her career working in television and film. From commercials, to trailers, to TV specials, to independent film, Aileen has deep storytelling craft. After an exciting change living in Europe, Aileen came back to NYC to learn small business marketing. Her areas of specialty span business services, health care, e-commerce, and media sectors. In addition to professional writing, Aileen is a seasoned content strategy expert with deep multi-channel experience.

OUR CLIENTS